Proquity Brokerage

Proquity Brokerage is a newly founded company formed to help business owners sell or buy businesses.

This projects goal was to create a full brand identity for a new company that was being founded. This company was a brokerage that wanted to have a reliable, strong, and refined feel.

Proquity Brokerage was designed as a calm, trustworthy identity for a modern brokerage firm. A classical visual language, muted greens, and elegant serif typography signal long term stability while staying approachable. I created the logo standards, color system, typography, and business package so the brand scales clearly across client documents and marketing materials.